Charlie Hopcraft

Charlie is the strategic brand and client services lead for Qualcomm. Honor, Canon and Global LG campaigns.

She works with brands to define their strategic communications purpose, ensuring campaigns have business impact, as well as audience engagement. Charlie leads global and regional brand hubs, collaborating with WPP and Burson networks to ensure efficiency, processes and campaigns are executed to perfection.

Her decade of in-house experience provides a client focused perspective on delivery and execution of campaigns. And,  her experience across large scale global campaigns to thought leadership corp-sumer programmes enables her to provide broad counsel for her clients.

She has worked on a wide variety of accounts providing unique insight and experience across a number of sectors including Lifestyle, Technology and e-commerce. Client experience includes Activision, Dolby, Google, Intel, Huawei, FujiFilm, IHG, TiVo and Midway Games. ​

Charlie has recently been added to her remit, leading the Client and Growth team at Burson UK, working closely with the CEO to drive strategic growth for the business. 

Charlie studied PR at Bournemouth University, and has a passion for fashion, photography, interior design and travel.