As audiences increasingly rely on AI tools rather than traditional search engines, the way brand reputation is formed and maintained is fundamentally shifting. AI models draw primarily on earned media, credible news sources, and third-party validation to construct their answers, meaning PR and comms teams are suddenly at the very centre of digital strategy

In this session, our panellists will share their experiences, lessons, and candid insights on navigating this new landscape. Leave with a clear, practical understanding of how Generative Engine Optimisation is redefining influence, leaving you better prepared to adapt your media relations strategies, rethink performance metrics, and confidently lead your organisation into the year ahead.

Shrinking newsrooms and tighter deadlines mean journalists have zero time for generic pitches. What worked a couple of years ago simply won't land today, making it harder than ever to secure meaningful coverage.

Hear directly from leading editors and journalists about how modern newsrooms operate and what they actually need from PR and comms professionals today. Understand what really gets an editor's attention, helping you adapt your pitching, get spokespeople ready faster, and secure better coverage for your brand in the year ahead.

Corporate Affairs has shifted from a reactive, risk-mitigation team into a core driver of business strategy. Communications leaders now find themselves navigating a complex web of geopolitical issues, employee expectations, AI governance, and multi-stakeholder reputation.

Senior Corporate Affairs leaders share how they are adapting their functions to meet these growing demands. Attend for practical insights into how your peers are breaking down silos between internal and external comms, catching risks earlier, and proving real strategic value to the board in the year ahead.