Discussion points include: 

• Which creative trends will shape PR ideas next year?

• How creativity can be the key to success?

• Measuring PR creative campaigns by business outcomes 

• Maximising new tools to supercharge creative work

Moderated by Evie Barrett, Deputy News Editor, PR Week

The rules of communications are rewriting themselves in real-time. GEO will battle SEO. Trust will beat reach. And brand building will be everyone's top priority. This isn't speculation—it's what hundreds of practitioners revealed about the year ahead. Don’t get left behind, join Onclusive for this don’t-miss journey through the trends, events and disciplines that’ll shape 2026 for PR and comms pros.

Discussion points include:

• Targeted storytelling: How to achieve higher-efficiency engagement?

• What are the strategies for addressing growing demands for relevance? 

• Creating precision engagement in an era of constrained consumer wallets

• Successfully reworking PR audience strategies to stay compliant and impactful

• Identifying success drives for businesses in 2026

Moderated by Eliza Wiredu, Reporter, PR Week

Discussion points include: 

• What trends and factors to consider when adopting agency structure and services models for 2026? 

• Attracting and upskilling talent for a data and AI-driven future

• What impact on agency profitability will Generative AI have? 

• How to create a sustainable model for balancing specialised focus, scalability, and operational quality?

Moderated by Siobhan Holt, Deputy Editor, PRWeek UK

Discussion points include: 

• Generative AI for ideation: pairing speed with robust quality control 

• Articulating purpose campaigns as commercially relevant investments and measurable social impact

• How to meet growing stakeholders demands for verifiable evidence of impact? 

• Anticipating and mitigating risks: What strategies are most effective in today's evolving business environment?

Moderated by John Harrington, UK Editor, PRWeek